Apply a pump into wet hands and gently massage on to wet face, neck, and facial hair to create a light lather. Avoid the eyes, and rinse with lukewarm to warm water.

For Fine or Dry Beards wash only 1-2 times per week.

- KEY - Getting a good deep clean doesn't require harsh stripping products. A good gently massage for about 60 seconds will remove the dirt and give your face the lift it needs. Even if you have oily skin - less is more. You don't want to create more oil or run the risk of increasing your acne by irritating your skin with harsh cleansers. I AM Clean has the right amount of natural ingredients, including natural salicylic acid from White Willow Bark, to cool and calm your skin. Our blend will help decrease dark marks and blemishes while making your skin feel hydrated, moisturized, and of course healthy all day long.

Use daily for best results unless you have a beard. Facial hair just doen't need that much cleansing to be its best.

Spray liberally onto skin and facial hair. OR Spray liberally onto cotton pad and wipe onto face to remove any residual oil.

- KEY - Don't sleep on the toner. A good face toner does a lot of heavy lifting including unclogging pores, balancing the pH of your skin, and brightening your overall complexion. Balancing the pH does just that - brings your skin from the extremes of dryness or oiliness to a normal balance. Our blend will help you reduce acne and tighten your skin so you look younger. Now, who doesn't want to look younger?

Use daily for best results. Available in 2oz and 4oz

Apply a pump into hands and massage into face, neck, and facial hair to moisturize.

- KEY - Avoid getting your head bumped resulting in skin bumps! All oils are not created equal. Nowadays everybody thinks they can mix together a "beard oil" but unfortunately they usually result in increasing acne, dark spots, and leaving you greasy. Oil serums are perfect for all skin types including oily skin. Contrary to popular belief an oil serum helps to decrease excess oil production in oily skin. Our blend decreases dark spots, softens facial skin and hair to prevent ingrown hairs, and is anti-bacterial resulting in less bumps after shaving or even a sweat from a workout.

Use once or twice daily for best results.

Get a small dab on your finger then melt in your hands before apply to your beard, mustache, scalp, or body to lock in moisture.

- KEY - Facial hair needs love and attention too! If you are trying to keep your facial hair strong and less prone to breakage then you'll want to seal the moisture in after you cleanse. Water naturally evaporates as it dries resulting in dry itchy facial hair and skin. Our balm will slow down the evaporation between cleansing giving you softer and shinier facial hair. Our formula is designed to not clog your skin or leave you oily. It's smart to apply water then our I AM A Protector before you pick or style your beard to prevent breakage. Oils on top of oils with no water in between causes breakage. Avoid this by following our tips above.

Use daily for best results.